Your sharp and stylish outfit does not need to be purchased new. Salvation Army Thrift Stores across Canada are stocked with high-quality preloved fashions that helps you build a unique, stylish wardrobe while staying on budget and shopping more sustainably.
Running the entire month, our Secondhand September campaign — with the tagline “Thanks, It’s Thrifted!” — is a fresh and inspiring way to raise awareness about thrift shopping – not just as an environmentally conscious choice and a way to give back to your local community, but also as a destination for affordable and accessible fashion.
“The outfits you can find at a Salvation Army Thrift Store are amazing, cost effective and great quality— and you just never know what you’re going to find. It’s so fun to thrift and you can create a really elevated, stylish look,” says May Strutt, The Salvation Army Thrift Store’s National Digital Marketing Manager.
If you’re looking for inspiration on how to put together your thrifted look, our Secondhand September campaign features diverse models styled in 100% thrifted outfits inspired by popular Gen Z fashion trends.
“The outfits were curated in collaboration with Neha, a Humber College Fashion Management, to ensure they resonate with Gen Z style sensibilities, and all clothing and accessories were sourced from our Salvation Army Thrift store in East York, Ontario,” explains May.
This campaign proves that unique runway-ready and streetwear style can be affordable and environmentally conscious, while also supporting Salvation Army social programs and services like food banks, shelters and children’s camps across Canada.
Our 95 Thrift Stores across Canada are taking part in Secondhand September, so now is the time to discover your next fabulous, thrifted find. And to save even more, anyone who signs up for our email list during September will receive a new coupon each week for 30% off select items. You’ll also be the first to hear about upcoming sales, discounts, and special events.
Secondhand is your first choice for quality clothing. Next time you get a compliment on your outfit be sure to say, ‘Thanks, it’s Thrifted!’