This summer, 758 children across Canada are creating memories that will last a lifetime—laughing around campfires, learning new skills, and building friendships. These moments of joy were made possible thanks to the dedication of our Thrift Store team and the generosity of our guests through the GoodWorks@Work Send a Kid to Camp campaign.
Together, we raised an astounding $189,670, giving children who might never have had the chance to attend summer camp.
But the power of this initiative goes far beyond numbers—it comes to life in the laughter, excitement, and gratitude of kids finally getting to just be kids.
This summer, our employees from across the country visited Salvation Army camps to witness the impact of the campaign.
“Being able to see firsthand where the money goes and the kids from the various communities that are supported puts it in perspective,” says Sarah Jackman, a store associate at the Streetsville location in Mississauga, Ontario. “The kids really want to be there, and they appreciate what it took to get them there.”
At Jackson’s Point Camp in Ontario, Sarah met a 10-year-old boy who shared that swimming would be the highlight of his week. In that simple moment, the meaning of the campaign became clear to her.
“Camp helps with social development. It takes their minds off things at home. Seeing them so appreciative, so respectful, just enjoying life as regular kids—it really warmed my heart.”
In Alberta, staff from the Red Deer Thrift Store visited Pine Lake Camp, where they toured the grounds and connected with campers and staff, seeing the results of their efforts up close.
“Being there and feeling the positive energy—it’s very impactful,” says shift supervisor Mackenzie Smith. “You could tell they were having fun. It really is a great opportunity to help make a difference in a child’s life.”
For fellow supervisor Donna Hall, the experience confirmed just how meaningful the campaign is to the children who benefit from it.
“Sending a kid is great but seeing programs being developed that many kids can enjoy—that’s wonderful. I didn’t see a single sad face.”
Behind every dollar raised is a story—a child gaining confidence, discovering new talents, or making a friend for the first time. Thanks to the generosity of our guests and the passion of our employees, hundreds of kids are experiencing a summer they’ll never forget.
