Shop with us during Secondhand September and save even more all month long*—while helping your community and the planet.
Get ready to start saying, “thanks, it’s thrifted” on repeat.
*New monthly coupons each week for email subscribers.
Get a new 30% off coupon each week during Secondhand September when you’re signed up to our emails. Plus, get advance notice of sales and other promotions!
This year’s campaign celebrates secondhand shopping as a smart, stylish, and eco-conscious choice–and it features outfits sourced 100% from one of our Toronto stores.
Our content collaborators across the country are giving you secondhand style inspiration all month long–including a livestream and new collab with a Canadian thrift icon! Stay tuned.
Our Secondhand September campaign is all about telling the world that fashion is for everyone, and thrifting is too. Putting together looks that you love doesn’t need to be expensive, hard on the planet, or inaccessible–at least not at The Salvation Army Thrift Store. Your local Thrift Store is full of stylish, affordable, and sustainable clothing and accessories for all ages, shapes, and styles so you can be uniquely you.
To show this, our campaign photoshoot featured our East York location and a diverse group of models in outfits that were 100% sourced from the store. Campaign models were chosen to reflect the diversity of our shoppers, donors, and employees, and the outfits reflected the fashion aesthetics being worn by younger shoppers in the Millennial and Gen Z ages. We partnered with Humber College to collaborate with a Fashion Management student, Neha, to help curate the looks.
The result? Lots of content to inspire your next trip to the Thrift Store, from runway-ready looks to trending styles like quiet luxury, maximalism, soft girl, Y2K, and dark academia. Explore the campaign looks below.
MAXIMALISM
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DARK ACADEMIA
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SOFT GIRL
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QUIET LUXURY
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Y2K
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RUNWAY-READY
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Read more about how our Secondhand September campaign came together.
We partnered with up-and-coming Canadian thrift & fashion icon Mikaela Sentner for a special Secondhand September collab.
This “thrift with me” video takes us on the type of trip dreams are made of at her local McQueen Thrift Store in Edmonton, AB. Featuring Danier leather jackets and the cutest houseware finds, explore thriftspiration for your next haul.
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